_ eBooks → Marketing | Business Studies

Executing the Marketing Plan | Chapter 5 (ZA_3.5)

This text will discuss support tools and practices that assist the firm in executing the plan. Key support practices include
•Action planning, roles and responsibilities
•Metrics, Control and contingency
•Marketing and information technology
•the marketing profession and building the marketing team
  • Marketing | Chapter 5
Completion rules
  • All units must be completed