Course | Marketing (STL03)

In this course, you will learn key marketing concepts including the principles of marketing, the marketing planning process and marketing environmental analysis. In this subject, you will learn how to analyse the marketing environment by using tools such as PESTLE, Five-Forces, SWOT Analysis, Porter’s Value Chain and Marketing Plan Templates. You will examine current marketing practice in a diverse range of marketing contexts, and you will be introduced to the marketing functions required to establish competitive positioning and manage marketing decisions in the firm. This course will provide you with the skills to effectively evaluate, manage and design the marketing function and contribute to a firm’s future marketing direction through applying modern marketing thought.

Upon the completion of this subject, students will be able to:
• Critically analyse and evaluate internal and external marketing environments, and stakeholder and customer relationships in a diverse range of marketing scenarios.
• Undertake research to understand marketing theories, concepts, and techniques for designing marketing and risk management plans in a variety of marketing situations.
• Design competitive positioning, branding and marketing strategies for real-world events.
• Develop a high-level mastery in marketing skills and professional conduct required for market planning in diverse marketing contexts.
• Critically evaluate and synthesize information from a wide range of sources to demonstrate research skills, and demonstrate the capacity to document research outcomes in marketing with sound analysis and recommendations.

TIME: Up to 12 Hours

• No prerequisites.
• No materials distributed.
• No formal assessments required.

720 minutes | SCORM |

  • S3. Lecture 1 - Marketing and a Firm
  • S3. Lecture 2 - Situational Marketing Analysis
  • S3. Lecture 3 - Macroenvironments
  • S3. Lecture 4 - Formulating a Marketing Plan: Building Components
  • S3. Lecture 5 - Executing a Marketing Plan
  • S3. Marketing - Course Linkage Map
  • S3. Marketing - Course Linkage Table
Completion rules
  • All units must be completed