Course
Marketing and the Firm (A_S3M1)
$19.99
Marketing
Marketing and the Firm (A_S3M1)
COURSE DESCRIPTION: This module develops the marketing concepts and principles of marketing needed to critically analyse: Marketing Orientation and Context; Creating Value and Competitive Advantage; Brand Marketing and competitive Advantage;...
Situational Marketing Analysis (A_S3M2)
$19.99
Marketing
Situational Marketing Analysis (A_S3M2)
COURSE DESCRIPTION: This course teaches key marketing concepts and principles of marketing to critically analyse and plan for: External Environment – Analysis; Macro-environmental Analysis: PESTLE; Demographic Change and Consumer Behaviour; The...
Micro-environments – Industry & Market (A_S3M3)
$19.99
Marketing
Micro-environments – Industry & Market (A_S3M3)
COURSE DESCRIPTION: This course delivers key marketing concepts and principles of marketing needed to critically analyse and plan for Industry and Market using: Industry Analysis; Market Analysis; Enterprise Value Chain Analysis; Competitor...
Formulating the Marketing Plan (A_S3M4)
$19.99
Marketing
Formulating the Marketing Plan (A_S3M4)
COURSE DESCRIPTION: This module develops high-level mastery in marketing skills and professional conduct required for market planning in diverse marketing contexts using: Segmentation, Value Proposition and Target Market; Product Life Cycle and...
Executing the Marketing Plan (A_S3M5)
$19.99
Marketing
Executing the Marketing Plan (A_S3M5)
COURSE DESCRIPTION: This course develop a high-level mastery in team marketing skills and professional conduct using: Marketing and Information Technology; Marketing Information Systems; Marketing and Information Technology; Marketing Automation...
General Concepts & Microeconomics (B_S2M1)
$19.99
Economics
General Concepts & Microeconomics (B_S2M1)
COURSE DESCRIPTION: The module introduces the fundamental principles of economic theories, models and tools employed by the Government, firms and other stakeholders to manage the economy. It examines various microeconomic topics, including:...
Macroeconomics (B_S2M2)
$19.99
Economics
Macroeconomics (B_S2M2)
COURSE DESCRIPTION: The course demonstrates how to use macroeconomic indicators such as: GDP; economic growth; inflation; unemployment; aggregate demand and supply; GDP; employment and inflation to analyse and evaluate the macroeconomic factors...
Economic Policies / Natural Market Failure (B_S2M3)
$19.99
Economics
Economic Policies / Natural Market Failure (B_S2M3)
COURSE DESCRIPTION: This module provides experience in research and application for understanding and addressing sources of market failure; structural market failure; transactional and natural market failure in the process of economic policy...
Other Economics – Exchange Rate and Trade Barriers (B_S2M4)
$19.99
Economics
Other Economics – Exchange Rate and Trade Barriers (B_S2M4)
COURSE DESCRIPTION: This module provides experience in research and application for understanding and addressing trade issues including: exchange rate; interest rates; trade barriers; tariffs and taxation. BACKGROUND: Currency Exchange An...
Sub-Branches of (Micro & Macro) Economics (B_S2M5)
$19.99
Economics
Sub-Branches of (Micro & Macro) Economics (B_S2M5)
COURSE DESCRIPTION: This module provides experience in research and application understanding the sub-branches of economics including: financial economics; international economics; transaction cost economics; labour economics; and environmental...

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