Marketing

Executing the Marketing Plan (A_S3M5)


Description
COURSE DESCRIPTION:
This course develop a high-level mastery in team marketing skills and professional conduct using: Marketing and Information Technology; Marketing Information Systems; Marketing and Information Technology; Marketing Automation Systems; within the Marketing Profession and in a Marketing Team.

BACKGROUND:
The following section will discuss support tools and practices that assist the firm in executing the plan. Key support practices include:
• Action planning, roles and responsibilities
• Metrics, Control and contingency
• Marketing and information technology
• the marketing profession and building the marketing team

After the firm and the marketing department has planned and designed the strategies to achieve the company’s objectives the marketing team must develop a plan to execute the strategy.
The action plan includes timeline, budget and assigned responsibility. It also includes the measurements of success and the contingencies that are required if the plan fails to execute. The action plan addresses:
• each set objective
• the specific strategy and its tactics
• who is responsible to complete each task and tactic
• the timeline for the task and tactic to be achieved and finally
• the metric of performance measurement.

LEARNING OUTCOMES:
Upon the completion of this module, users will be able to:
• Develop a high-level mastery in marketing skills and professional conduct in teams, required for market planning with appropriate technology, to provide sound marketing plans and recommendations.

TIME: Up to 2 Hours

OTHER INFORMATION:
• No prerequisites.
• No materials distributed.
• No formal assessments required.
Content
  • S3. Marketing - Lecture 5 - Executing the Marketing Plan
  • S3. Marketing - Course Linkage Map
  • S3. Marketing - Course Linkage Table
Completion rules
  • All units must be completed
  • Leads to a certification with a duration: Forever