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Micro-environments – Industry And Market | Chapter 3 (ZA_3.3)


Description
When assessing the internal factors and the system the firm functions in there are several layers of analysis. These include:
1. Industry analysis
2. Market analysis
3. Internal environmental and firm analysis
4. Value chain analysis
5. Competitor analysis
6. SWOT: Gap Analysis
Content
  • Marketing | Chapter 3
Completion rules
  • All units must be completed
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