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Formulating the Marketing Plan – Building Components | Chapter 4 (ZA_3.4)

This text focuses on formulating the marketing plan. The section includes:
• Segmentation, Value proposition and Target market
• Product Life Cycle and building a product strategy
• Segmentation and targeting – Geography, Consumer behaviour and Cultures
• Positioning your market offering
• Pricing your product for the market
• Channels and Distribution
• Promotion and Brand Advertising
• Business development and Customer relationship marketing (CRM)
  • Marketing | Chapter 4
Completion rules
  • All units must be completed