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Business Strategy | Full eBook (ZH_1)

Chapter 1 - 5

Strategy is defined as the business dictionary suggests “strategy is a method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem” (businessdictionary.com).
Michael Porter (1986 and 1996) in his seminal work defines competitive strategy as “being different and deliberately choosing a different set of activities to deliver a unique mix of value." He argues competitive position is about differentiating yourself to the customer through value and activities that differ from your competitors. Porter suggests that strategy is both a plan and a position (Porter, 1986).
  • Business Strategy | Full eBook
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