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Strategic Management Approaches | Chapter 2 (ZH_1.2)


Description
Lynch suggests there are 2 key approaches to strategy: the prescriptive or rational approach, which focuses on Johnson and Scholes’ strategic planning process and the emergent approach where strategy is an experimental process of trial and errors and there is no clear link between formulation and execution.
Content
  • Business Strategy | Chapter 2
Completion rules
  • All units must be completed