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Building Strategy For The Future Chapter 5 (ZH_1.5)

To ensure you understand the role of functional strategy, it is ideal to revisit the higher strategic levels.
Corporate Level Strategy is the company’s main purpose(s). At this level the strategic process aims to:
1. Set achievement goals
2. Plan and assign resources to projects
3. Identify measurements for goals

The Business Level Strategy translates corporate strategies into more tangible actions and strategic directions. The strategies at this level can focus on overarching themes for departmental levels.
  • Business Strategy | Chapter 5
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