Research is defined as the creation of new knowledge and/or the use of existing knowledge in a new and creative way so as to generate new concepts, methodologies and understandings. This could include synthesis and analysis of previous research to the extent that it leads to new and creative outcomes (Western Sydney University, 2018). Business research focusses on topics related to business and management and covers such
disciplines as the social sciences, economics, accounting, logistics, law and marketing (Bryman, 2015). Research can also help businesses to understand and test hypotheses within their organizational structure.