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Research Methods in Business | Full eBook (ZO_15)
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Research Methods in Business | Business Studies
Research Methods in Business | Full eBook (ZO_15)
Chapter 1 - 5 There is a growing amount of evidence displaying that reasonable research is not taken up by practitioners and one of the main reasons is that they fail to see how it is relevant to their work (Hutchinson, 2004). Research done by...
Applied Project & Research Methods in Business | Chapter 1 (ZO_15.1)
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Research Methods in Business | Business Studies
Applied Project & Research Methods in Business | Chapter 1 (ZO_15.1)
Research is defined as the creation of new knowledge and/or the use of existing knowledge in a new and creative way so as to generate new concepts, methodologies and understandings. This could include synthesis and analysis of previous research...
Writing a Purpose / Quantitative and Qualitative Research Approaches | Chapter 2 (ZO_15.2)
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Research Methods in Business | Business Studies
Writing a Purpose / Quantitative and Qualitative Research Approaches | Chapter 2 (ZO_15.2)
You’ve encountered a problem, conducted scoping research to understand the topic better, and now it is time to put everything into action and create a purpose statement and research questions. Creswell (2018) describes in detail the process of...
Mixed Method Research, Ethical Considerations & Writing Methods | Chapter 3 (ZO_15.3)
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Research Methods in Business | Business Studies
Mixed Method Research, Ethical Considerations & Writing Methods | Chapter 3 (ZO_15.3)
Mixed methods research refers to any research design that includes aspects of both quantitative and qualitative data collection and analysis (Creswell, 2015). Mixed methods research is undertaken when the research objective can only be achieved...
Writing Data Collection Tools, Qualitative Quantitative Data Analysis | Chapter 4 (ZO_15.4)
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Research Methods in Business | Business Studies
Writing Data Collection Tools, Qualitative Quantitative Data Analysis | Chapter 4 (ZO_15.4)
Data collection tools are used in all forms of research. They include questionnaires to be used in surveys, interview protocols used in qualitative and quantitative interviews, focus group protocols and forms used to record details from...
Comparing Findings to Literature and Writing the Final Paper | Chapter 5 (ZO_15.5)
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Research Methods in Business | Business Studies
Comparing Findings to Literature and Writing the Final Paper | Chapter 5 (ZO_15.5)
After collecting and analyzing the data, it is time to present the results from the analysis. The results section clearly presents the analysis in a logical sequence without bias or interpretation, setting up the reader for the discussion which...

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