_ eBooks → Research Methods in Business | Business Studies

Writing Data Collection Tools, Qualitative Quantitative Data Analysis | Chapter 4 (ZO_15.4)


Description
Data collection tools are used in all forms of research. They include questionnaires to be used in surveys, interview protocols used in qualitative and quantitative interviews, focus group protocols and forms used to record details from observations. There is a direct link between the quality of the instrument being used and the quality of the data being collected.
Content
  • Research Methods in Business | Chapter 4
Completion rules
  • All units must be completed